Email Campaign Manager
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Email Campaign Manager – Capturing Statistics

The Recipients Open the mails – Sitecore ECM tracks opens by placing a tiny, single-pixel-sized image in each email, When someone accept the displaying of images in their email client, a request is sent to the image-hosting with a campaign and recipient identifier. The request will also contain the IP address of the recipient or…
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Email Campaign Manager – Technical Infrastructure

In this section, the high-level execution flow of the Email Campaign Manager is described as a step-by-step process from an infrastructural perspective, using a load balanced two server setup and a dedicated ECM dispatch server. To support the description, the flow itself is illustrated in the Figure. Initially, the Email Marketer will create an email…
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Email Campaign Manager – Dispatch Process

This post describes the main actions that you can perform while working with messages. Select Message Type – The creating of a new email campaign starts by selecting one of the available message types, which covers “One Time Messages”, “Subscription Messages” or “Trigger based Emails”. One Time Message – one time Messages are messages, which are intended…
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Email Campaign Manager – Performance Considerations
Database performance tuning is a vital part of the IT governance process. If the installed databases are not properly tuned, it may be compromising system availability, and in turn, business efficiencies and profits. It is important to be proactive, even if no currently problems are experienced in the IT infrastructure. This help take this precaution…
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Email Campaign Manager – Opt-in Process

The first step, before you can engage someone through email marketing, is tangible and confirmable proof that the subscriber wants you to communicate with them. Tangible and confirmable proof means that the subscribers have gone through opt-in process. For a solution, the quality of the recipients is important, hence, a double opt-in process will support…
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Email Campaign Manager – Introduction

This purpose of this series of blog posts is to describe the Sitecore Email Campaign Manager from an high-level architectural and business perspective. Starting by introducing the Email Campaign Manager itself, and a walk-through of the process flow of the ECM. This covers: Introduction Technical Infrastructure Dispatch Process Opt-in Process Capturing Statistics Performance Considerations Introduction This Sitecore’s email…